Almost everyone these days is a blogger. Blogging is a great way to share your thoughts and expertise on a niche topic with a huge audience. There are lots of benefits when you have your own blog. You can share your knowledge and express yourself openly, meet new people through your followers and make a difference in the community depending on what you choose to blog about.
However, it takes time to become a popular and well-known blogger. You have to write and promote your work in order for people to know that you exist. Promoting blogs requires a lot of effort and patience. Writing and clicking publish is just the start.
Keep reading below on some ways you can promote your next blog post:
- Harness the power of social media: Facebook, Twitter, Google+ and many other popular social networking sites are a great way not only to connect with people but also promote your business or service. If you have a social media page for your business or service, link your blog and make it a habit to promote your new posts on the page to keep your followers hooked.
- Create backlinks to your post: Whilst this might seem like a time-consuming task, you should consider creating backlinks to your post. This will bring in visitors from the sites you have linked. The post will also be more visible in search engines as it gets more traffic.
- Create a mailing list and update them: Having a trusty list of people who are interested in your work and what you have to share is a great way to promote your blog post. If you send regular newsletters and have subscribers, it’s a good idea to update them with your new post.
- Spread the word in online communities and groups: Social media sites have online groups and communities which can be perfect if your blog has a particular niche. For example, if you were blogging about clever home storage ideas, you could join communities for design lovers and other creatives. Remember not to just share your post and run. Engage with the group and have a productive conversation with a few members. This works better and people will be more likely to subscribe and follow your work.
You have put some much time and effort into that piece of content so its only fair that you utilise some of the above tactics in order to get more eyeballs on your work.